Studio 12 Presents "Live The EXPERIENCE" Talent Showcase Competition


Are You Ready yet?

At some point in your career you will need to take on a manager. The best time to hire a manager is when you need one. Q: How do you know if you need a manager? A: When you find that you can no longer keep track of all of your affairs. Ex: If you have a show on Tuesday and then another one on the next Tuesday, and then a possible show the following month, you probably don’t need a manager. But if you are regularly doing up to 3 shows a week and have phone numbers and business cards from people & you don’t recall why, a cd listening party coming up and you still need to get into the studio to finish your next “single”, …. YOU NEED A MANAGER.

2nd Annual Art in the Open Philadelphia (AiO) Taking application NOW

2nd Annual Art in the Open Philadelphia (AiO) to be held June 9-12, 2011.

Art in the Open (AiO) is a citywide event that celebrates artists, their inspirations for creating art, and their relationships with the urban environment. Art in the Open debuted in June 2010, bringing a selected group of artists to the Schuylkill Banks – from the historic Fairmount Water Works to Bartram’s Garden – to inspire new ways of seeing the river and the city it runs through. For four days, June 9-12, 2011 a juried selection of artists will again work outside in a creative process open to everyone.
Partnering civic and culturalinstitutions throughout Philadelphia also offer extensive opportunities for public engagement  with the event, showcasing the vibrant community of working artists, galleries and institutions that make Philadelphia a major Urban Art Center, and its two rivers: waterways which continue to inspire creative response and also serve as an ecologically critical lifeline for its residents.

Artists interested in applying to participate in AiO 2011, please visit theArtists section for more information.

Layoffs Expected Today At Universal Music Group

The long rumored layoffs at UNIVERSAL MUSIC GROUP are reportedly happeningTODAY (1/21), reports THE HOLLYWOOD REPORTER. The company which includes INTERSCOPE GEFFENA&M, UNIVERSAL MOTOWN, ISLAND DEF JAM and UNIVERSAL REPUBLIC will cut approximately 60 employees, sources told THR
UMG released a statement to THR saying, “As any well run company, the current economic climate dictates that we continue to look for more efficient ways to run our business. So we are taking steps to reduce costs while increasing our creative investment in a number of key areas and new businesses. While we regret the impact these cost savings have on those affected, we believe acting now will enable us to be even better positioned in taking smart creative risks, leading the industry in the growing mobile and online businesses, and delivering compelling quality, music-based entertainment toconsumers globally.”

Top 5 Music Business Mistakes of 2010 – #2

Unreasonable Expectations
Before I start on another rant about the top mistakes let me point out that I find these mistakes frustrating because I am often guilty of them myself from time to time.  I am especially guilty of #2 – unreasonable expectations.
Roughly twice per day I get an email from a musician who tells me that he or she “just wants to get to the next level.”
In my head my first response is usually “Oh that’s easy just press Up Up Down Down Left Right Left Right A B Select Start.”  (This got you many extra lives on the game Contra for Nintendo)  For better or for worse – there is no special code for the elusive “next level” in the music business.
This kind of message is always a bit disheartening as I am pretty sure that when I ask people who send me these messages to clarify their needs they either will not have defined it for themselves or they have just started out promoting their businesses in the last 2-3 months and they want Jay-Z’s phone number (Which I don’t have by the way).
Yes, that is absolutely an extreme example and no- I’m not suggesting that everyone out there has such a warped perspective but I do find that people unfairly compare themselves to people who have become icons.  If you look around long enough you will find that most overnight successes were not so overnight.

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The Artist Manager

The Artist Manager
There comes a time in an artist’s career when he needs to have a manager. Although there are many people in the industry more than happy to manage an artist, not all of them understand what their job IS. One of the first things to seeking a manager is to find one that fits YOUR goals. An artist manager does not run your life. They work for you, the artist. There should be an agreement as to what you expect from the manager and what the manager requests of you to help him reach YOUR goals.
Don’t get blinded by fancy name dropping and 1,000 pictures of them with “famous” people. That doesn’t prove a thing. It just means that they know all the right names to drop and how to get a picture with famous people… who cares. Make sure that the manager YOU choose understands YOUR  needs and has the ability and knowledge to help you reach YOUR goals.
Do Your Research!!