The Tools of Music Fan Engagement [Part 1]: Blogging

One of the best tools to use to engage with your fans is a blog. A blog is essentially a web log, an online journal where you can post entries and where your fans can leave comments.

Blog posts can be used to announce news (album, tour, etc.), document experiences (recording, touring, etc.), or offer anecdotes from your personal life (passions outside of music, funny pets, etc.). Posts can be mostly text, mostly photos, or you could even do video blogs.

Why Blogging is Great for Fan Engagement

Blogging is one of the best tools to engage your fans with because it’s interactive. Your fans can leave comments, which you can then respond to, creating an ongoing conversation. Also, if you host your blog on your own website (and you should), it allows you to engage with your fans on your own terms, without tons of ads and links trying to take them away to view other content.

Blogging also creates a stronger connection to your fans. It’s a great way to show your personality and give fans insight into your career, which can help turn casual fans into super fans. Your blog also adds context to your music, and that’s how fans will come to value it more. They might be fans of your music already, but if they become fans of you on top of that, then the music gains an increased perceived value. Our CEO David Dufresne likes to make the comparison of having your music in a gallery versus at IKEA.

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