This article was written by our intern Benjy Jean Baptiste about his own experience as an artist manager.
For independent artists, Youtube can be one of the most powerful platforms available for promotion and exposure. Of course, it is also one of the most difficult platforms to garner any significant growth and attention.
This challenge was no different for 23 year old hip-hip artist, and Brooklyn native Rob Scott.
As his manager, it was my job to figure out how to bring his dream to fruition. Without any assistance from record labels, we began to effectively use YouTube as a platform to get Rob Scott noticed.
Within the first couple of months, it was painful to notice that his long nights in the studio would only result in his songs receiving 11 views. To make matters worst, the 11 views I am speaking about came from the friends and family that was in the studio with him.
Initially, we would post his YouTube link all over people’s Facebook pages until we realized that spamming individuals was probably not the best way to gain true fans. We then decided that garnering views organically is the best possible solution. Today, he has accumulated over 235,000 channel views and has acquired more than 1, 400 YouTube subscribers.
Some may wonder how so?
Below are 6 strategies that we used to organically build Rob Scott’s Youtube channel from desolate to highly-trafficked:
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